학력

• 연세대학교 경영학박사(마케팅전공)                                        2024.02

관심분야

• Goal Theory (Goal Progress, Attainment)

• Consumer Behaviors in the Metaverse

• Consumer Information Processing

• Size/Visual Perception

학술지 발표

◾ Jeong, Nan-Hee and Se-Bum Park* (2024), “The Effect of Unfamiliarity on Perceived Control and Time Perception,”  Korean Strategic Marketing Association, 32(1), 75-89

◾ Chen, Yu Hsuan, Nan-Hee Jeong, and Se-Bum Park* (2024), “The Influence of Social Distance on the Gift Preferences of US Consumers’ Gift-Givers and Recipients,” The Korean Society of Management Consulting, 24(1), 55-65. 

◾ Jeong, Nan-Hee and Se-Bum Park* (2023), “Consumers’ Online Social Exclusion Experience on Conformity Consumption,” Services Marketing Journal, 16(2), 91-104.

◾ Lee, Junsik, Nan-Hee Jeong, Ji-Chan Yun, Do-Hyung Park*, and Se-Bum Park (2023), “Exploring Mask Appeal: Vertical vs. Horizontal Fold Flat Masks Using Eye-Tracking,” Journal of Intelligent and Information Systems, 29(4), 271-286.

◾ Jeong, Nan-Hee, Junsik Lee, Ji-Chan Yun, Do-Hyung Park*, and Se-Bum Park* (2023), “Does Wearing Facial Masks Increase Perceived Facial Attractiveness? An Eye-Tracking Experiment,” Frontiers in Psychology, 14:1141319.

◾ Kang, Shinhae, Nan-Hee Jeong, and Se-Bum Park* (2021), “The Effect of Subscription Type, Subscription Period, and Payment Mode on Subscription Cancellation Intention,” Journal of Consumer Studies, 32(3), 1-25.

◾ Jeong, Nan-Hee, Dongkyun Ahn, and Se-Bum Park* (2021), “The Effect of YOLO Disposition on Consumer Impulsivity and Self-Control,” Journal of Consumer Studies, 32(1), 1-24.

◾ Kang, Ji Min, Nan-Hee Jeong, and Se-Bum  Park*  (2021),  “How Does Congruence between Self-Construal and Recommendation Message Affect Product Evaluation?: The Moderating Role of Product Conspicuousness,” Journal of Channel and Retailing, 26(1), 71-93.

◾ Jeong, Nan-Hee and Se-Bum Park* (2020), “When Mindsets Coincide with Situational Traits: The Effect of Congruence between a Mindset and a Situational Trait of Competition versus Cooperation on Goal Attainment,” Journal of Consumer Studies, 31(6), 33-55.

◾ Jeong, Nan-Hee, Kyung Ho Kim, and Sung Youl Jun* (2020), “Effects of Decision Mode on Brand Extension Evaluation,” The Korean Journal of Advertising, 31(1), 61-85.

◾ Jeong, Nan-Hee and Se-Bum Park* (2019), “The Effect of Social Support on Goal Attainment  Intention: Focusing on the Process of Sales Promotional Reward Redemption,” Journal of Consumer Studies, 30(3), 1-26.

◾ Yi, Ho-Taek* and Nan-Hee Jeong, and Kyung Do Park (2018), “Comparison Analysis of Value Chain in T-Commerce on Domestic Industry,” Journal of Distribution and Management, 21(4), 163-171.

◾ Yi,  Ho-Taek  and  Nan-Hee  Jeong* (2017), “Omni-channel Trends and Examples in Domestic and Overseas Market,” The Korean Management Consulting Review, 17(3), 231-240.

수상 및 서훈

• Psychology  &  Marketing  Award  on  Consumer  Psychology  &  Marketing,  2023  Global  Marketing Conference at Seoul, Jul. 2023.
• Winner, KMMA Best Paper, Korean Marketing Management Association Academic Conference, Nov. 2020.